Sunday, October 7, 2007


NOKI'S HOUSE OF SUSTAINABILITY

NOKI did not disappoint at London's Fashion East show with a melange of thrift that appeared to be styled by Edward Scissorhands.

Jonathan "JJ" Hudson is a club kid cum music industry stylist who goes by the name NOKI and he states that House of Sustainability is not for sale. Something of a recluse you'll rarely see pictures of him (then only with trademark mask) and he doesn't want to sell you clothes.

The Noki House of Sustainability (NHS) is about inspiring everyone to have a bash at customizing and recycling their old stuff. You don't have to go nuts attacking an old bridesmaid's dress with scissors and pvc- try altering necklines and hemlines or head to a haberdashers and get some beads to tart up a plain top.

Appropriately enough, both Gareth Pugh and his mate, BoomBox founder and current patron saint of London drag queens, Richard Mortimer, were in the front row.



Via: Inhabitat | MySpace | More »

I'm passionate about alternative design. And I like that D&B has introduced riding crops in their collection. (Dominatrix, party of one?) Can't you see scores of women casually carrying a crop?

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