Saturday, October 14, 2006
And then it happened. The logo. The product shot. The soothing voice-over. It was a commercial for a brand-new product: Kellogg's Organic Rice Krispies. And your heart goes, Ugh.
You say it aloud and the words tend to catch in your throat and make you sort of gag. Kellogg's Organic Rice Krispies, with "organic" in big scripted flowing font across the top of the box, all steeped in bogus warmth and happiness and false notions of health and nature and protecting your Perfect Child from the millions of icky poisons and unhealthy crap churned out by giant megacorps exactly like, well, exactly like Kellogg's.
Kellogg's Organic Rice Krispies. It's sort of like saying "Lockheed Martin Granola Bars" or "Exxon Bottled Spring Water."
Self-immolating, and not in a good way.
That's when I heard it. The plaintive wail, the sigh, the crack and the moan and the whimper, like a tree shooting itself in the head. It was the final death knell of the "true" organic movement, breathing its last.
Because yes indeed, it's over. Organic is dead. [More »]
You say it aloud and the words tend to catch in your throat and make you sort of gag. Kellogg's Organic Rice Krispies, with "organic" in big scripted flowing font across the top of the box, all steeped in bogus warmth and happiness and false notions of health and nature and protecting your Perfect Child from the millions of icky poisons and unhealthy crap churned out by giant megacorps exactly like, well, exactly like Kellogg's.
Kellogg's Organic Rice Krispies. It's sort of like saying "Lockheed Martin Granola Bars" or "Exxon Bottled Spring Water."
Self-immolating, and not in a good way.
That's when I heard it. The plaintive wail, the sigh, the crack and the moan and the whimper, like a tree shooting itself in the head. It was the final death knell of the "true" organic movement, breathing its last.
Because yes indeed, it's over. Organic is dead. [More »]
1 comments:
Ah yes, Organic has gone mainstream. Simultaneously losing its originality, purpose, and "real health" qualities.
You are right, Organic is dead.
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